05, July 2022
All the institution in this world needs a good reputation and reach in the market. Every institute exigency customer through their reputation of their product and services value in the market. To sustain and preserve their existence in the market institutes hire a PR and advertising team. But the question arises what is the difference between them? And putting an equal symbol between them is a big mistake.
However, the mission of these two teams is to frame brands and publicize them to impactful audiences but their method varies. The basic difference between them is advertising is something a company needs to spend and purchases space from media whereas PR is earned by giving clues about the institution to the media through press releases or press notes on the digital platform. Let’s understand these two terms in a broader way.
Also explore about the BJMC Course offered by GKFTII (Gulshan Kumar Film and Television Institute of India)
ADVERTISING - Advertising is basically the broader term of PR the main focus of advertising is to promote the company as and output it increases sales and services of the institute. Marketing is built up with the 4 colonnades i.e., product, price, promotion, and place. It is the strategy through which the marketing work.
PUBLIC RELATION - PR is the remote future proceeding that works on both the internal and external publics of the company. They work constantly to enhance the brand value and possession of the institute. They are the crisis dealer of the institution for example false allegations, misinformation about the product, etc. they are the problem-solvers of the institution.
#1 INTENDED AUDIENCE
As we know the main objective of the advertising team is to focus on selling and promoting the company brand. The core audience is the buyer or the regular customer of the company. They focus on the group which helps in achieving the economic target of the company.
Whereas public relations work upon both the audience which is external and the internal public. They mold their target according to the needs of the company. They maintain healthy relationships with the media, social influencers, financers, stakeholders, and trustworthy customers of the company. Their main core audience is the media with which they have to maintain a healthy relationship.
#2 WORKABLE PLACES
Basically, marketing works on the ground level of the company. It is the last stage of the company process on products and services. It is based on the process of marketing management which include planning, organizing, budgeting, and the last one researching the market environment which helps us to find out the intended audience which leads to direct sale.
Whereas the public relations operation area is not restricted to a ground-level they work on both the sides of the company firstly inside the organization and then on the outside world it is important for them to fulfill the expectations of stakeholders in the institution.
The main objective of the advertising team is to persuade the client with their product and generate economic profit for the company through heavy sales.
Although in pr the main aim is to build the positive image of the company in the market. The reputation of the company remains constant during any crisis in the company doesn’t affect the consistency value of the institute.
#4 LEVY DIFFERENCE
In marketing, you need to spend money to promote the product. It takes a certain amount of money to build a product identification in the market and to wear the customer about their brand.
But in PR it doesn’t charge a single penny cost to enhance the brand value as it earned the media with their contact and important info they have about the institute or company.
#5 TIME PROCEDURE
Advertising is always a quick and short-term process. It’s all about market research and finding out the target audience. It doesn’t take too much time and they don’t look too far ahead. They observe the surrounding. They decide their chore.
Whereas in PR it is a long-term process. It requires patience level as it works on both the sides of the company that is inside and outside of the company, we can say that it is a long-term asset of the company which shows its effect in the future.
In the marketing world, we have the authority to look after what will it say and where it will work, and where it will be placed. We have exposure to our content.
Whereas in PR the controlling power is less as what content we provided to the media is filtered by them they will decide what content will be disseminated to the audience.
Customer doesn’t believe in the ads as they know the company spends a penny to run the ad why they will say that their product is not good? Whereas in PR the credibility of the news is much more as the information is disseminated by the third person.
So, these are the different modes that tell how their functions differ from each other but the immense popularism of social media makes these two departments on the same page. Let’s understand how? Suppose your company creates a page on the Instagram handle. You will hire someone to handle it. You will pay for the boost that considers advertising it engages more audience. On the other hand, you will post the information regarding the product detail or company work achievement on this platform.
An excellent manner to run your business effectively is to coordinate with both the communication team which boosts the economic profit and reputation and possession in the market. Advertising and PR both are the beneficiary weapon for any company as advertising carapace out a bit of extra effort where PR finds some difficulty to dominate the content they provide to the media. So, it is giving a beautiful as they both are the two sides of the coin which reflects different personality but alongside, they are incomplete without each other helping hand.