Eco Friendly Fashion

Aug 2, 2019     GKFTII

Eco Friendly Fashion

This is the time to consider our impact on the environment. There are the usual things like walking more and driving less, conserving electricity and minimizing water consumption. While you’re thinking about ways to cut down that 15-minute shower, it’s also worth taking a look at your beauty routine and figuring out ways to incorporate organic makeup and natural beauty products and eco-friendly fashion.

Green beauty might be one of the biggest talking points in the industry at the moment, but it’s more than a trend.Few can deny the feel-good factor of purchasing a new outfit. Unfortunately, the environmental impact of this ‘fast fashion’ shopping boom is immense. Astronomical amounts of water are also used in growing cotton and in dyeing processes. 

In China the Pearl River’s water literally runs blue with dye. Many eco-friendly alternatives to this wasteful fashion movement exist and popular retailers like H&M and Levi’s are catching on. Both Migros and Coop have organic and fair-trade cotton products, with each brand developing their own organic lines. 

Different brands may have different definitions of the word ‘organic. Oftentimes, the cotton will later be dyed and treated with toxic chemicals and metals. For organic cotton to be truly ‘green’ it must be rain-fed and locally sourced and processed. Similarly, bamboo may be eco-friendly to grow, but converting it into fabric is generally not. These variations make it difficult to calculate the overall impact of each fabric. One new technique developed in the United States is Air dye; this process can save arround128 liters of water per kilogram of fabric, as well as cutting back on harmful by-products and energy usage by a staggering 85%.

Digital printing, which reduces energy usage by 75% and water usage by 95% as well as minimizing textile waste.

Siddhartha Upadhyay, an Indian designer of the eco-friendly brand August Fashion, invented the Direct Panel on loom. This unique technology uses a loom attached to a computer and weaves individual sections of a garment which are then sewn together.So it saves 70-80% more water than the standard methods of production.

Bags are created from the recycled neon safety vests of construction workers. In Germany, Ankle Domaske has created a fiber from milk, known as QMilch, and in London, designer Suzanne Lee has found a way to produce fabric and ‘vegetable leather’ out of fermented tea.

Students of GKFTII School of Fashion & Design (NOIDA) took part in this movement by showing their creativity using paper wastes.

By purchasing products made from recycled materials and organic fibers the environmental impact of the fashion industry can be dramatically reduced.

Luckily, these trends are in season and won’t be going out of fashion anytime soon.

                                               Lets face it . we are what we wear.


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