Compass of Mass Communication

Mar 28, 2022     GKFTII

Compass of Mass Communication

Today is the right time to be a part of Media & Entertainment industry in India. Driven by robust demand, high competition, and strong government support regarding policies, the growth in the media sector promises exciting times ahead in all segments of the industry.

In a report by EY-FICCI called 'A billion screens of opportunity', it has been stated that the Indian Media and Entertainment (M&E) sector has reached Rs 1.67 trillion ($23.9 billion) in 2018, a growth of 13.4 per cent. As per the report, the M&E sector in India is expected to cross Rs 2.35 trillion ($33.6 billion) by 2021, at a Compound Annual Growth Rate (CAGR) of 11.6%. While television retained its position as the largest segment, growth is expected to come from digital which will overtake filmed entertainment in 2019 and print by 2021.

These are great times for those with interest and passion towards Mass Communication, to pursue it as a logical education path & career choice. In such a scenario, it becomes imperative to choose the right Mass Communication program which builds the basic knowledge foundation and strengthen the practical skill set of students. School of Media and Journalism of GKFTII takes this opportunity and has developed the B.A (Journalism & Mass Communication) Curriculum with more value addition.

B.A. (Journalism and Mass Communication) and M.A. (Journalism and Mass Communication) would enable the students to work in various media like print, radio, television, internet, and in related fields. Students can start a full-fledged career in journalism or venture into freelancing. These courses have been designed to train enrolled students in skills of editing, writing, photographing, etc. Such professionals are typically employed with newspapers, periodicals and magazines, central information services, press information bureaus, websites, AIR and TV channels. Successful graduates of the course can also take up job positions involving writing for multimedia and the web, such as writing news and other articles. They must have the requisite skills for writing precise news stories adaptive to contexts and settings.

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