COLOR FORECASTING

May 7, 2020     GKFTII

COLOR FORECASTING

COLOR FORECASTING

Color forecasting is a basic part of a collective process known as fashion forecasting where individuals or teams attempt to predict colors, fabrics and styles for garments and accessories.

Color forecasting benefits both companies and consumers. This process lets companies plan ahead of fads as they get enough time to purposely create a better product, which means happier customer and more revenue. And this time lets companies offer their products to the right people at the right time with the best possible message.

The color forecasting process is very complexand very much an intuitive one. Color is a very important part of our daily life. Colors give our life emotions but, most often away from people’s mind. Both physical and mental wellness has impact on all the aspects of designing and experts research for the season’s key hues.

Color forecasting in designing field is basically the practice of color prediction that consumers would like to buy in near future.

Color is dominating industries. Not only fashion but also many others follow color forecasting such as automobile, interior and food industries.

The process of color forecasting is basically one of collecting, evaluating, analyzing and interpreting data to anticipate a range of colors desirable by the consumer, using a strong element of intuition, inspiration and creativity.

There are opinions that forecaster predicts trends or merely creates them. Information available on forecasting gives a brief outline of the concept, the tools and the basic methodology involved in the color forecasting process.

Designers, range developers, sourcing personnel, buyers and merchandisers and especially those who specialized in trend prediction for the purpose of selling their prediction packages to the industry all uses the current forecasting system.

Color forecasting is a specialist sector activity.

Color forecasting gives people the power to communicate a mood or feeling that’s relevant to how consumers feel at a point in time. It’s a powerful strategy that makes messaging more effective.

The process

Color forecasting is comprised of all-important research, science, and testing. It’s both a highly technical practice and an art.

Designers and color experts meet to collaborate on future color trends. They use research from field reports, consumer surveys, and product split tests as a quantitative basis as their starting point.

From there, color forecasting becomes more of an art.

Color designers delve into tradeshow research, news media, economic temperature, POP culture, and more to support emerging color stories two years ahead. They create mood boards, which are a collection of images, words, or art that evoke a certain emotion supporting the emerging color’s story.

Several color stories reveal themselves during the research process. Once stories are discussed and agreed upon, colors and color names are selected as color directions that support the story.

Once designers agree on the color directions, they’re used to make the all-important product decisions. With Color, Materials, and Finishes, designers go a step further, creating certain finishes that complete their color stories, which they can use during the product design phase.

Color forecasting has existed in some form since the early 1800s. It started off simply, with books and dissertations on the nature of certain colors and their psychological impact, and the science of color. Color forecasting has now expanded into a critical communication tool that color design professionals use to speak to the world around us.

 

It also has a great benefit for consumers, too. If baby blue is the en vogue color, chances are you’re going to look for products in that color. You’ll be able to buy a computer, shoes, socks, coffee mugs, pens, and even cars in that color. And it’s all thanks to smart color forecasting. It’s about giving buyers the products they love to show the mood of the times.

 

Color forecasting helps us reflect the future state of the world, celebrating both its flaws and beauty. As more companies flock to the online space, color forecasting will continue to be a necessity for reaching the hearts of millions through better communication.


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