Apparel Product Development
Mar 31, 2022 GKFTII
A commercial apparel designer is responsible for product development, though specific duties vary from company to company. The important elements needed to create a successful commercial line are:
- Knowledge of the consumer, a garment should be suitable for the person’s age, image, and lifestyle.
- Price, Consumers evaluate the cost of a garment by anticipating use and pleasure received by wearing it.
- Aesthetics, The design, color, and decoration of a garment should enhance the face and figure of the consumer.
A designer starts a new line by researching color trends and fabric lines. Styling is determined by the designer’s taste level, price of the line, the season, degree of fashion taste of the manufacturer, and past performance of specific styles.
The designer, assisted by design room personnel, may sketch, drape, or use a computer or flat patterns to create the first samples. A typical design room is staffed by an assistant designer, first pattern-maker, sample cutter, and sample makers. Larger manufacturers add sketchers, fit models, and other assistants.
Merchandising the line is important to weed out the styles that do not sell well. The final line is shown to store buyers in the showroom, taken to retailers by traveling sales representatives, sent via computer images to buyers, and promoted through trade advertisements and buying office networks.
Production pattern development follows sales and prepares the first sample to be sewn efficiently in a factory and to fit an average customer. The designer is usually involved in sales presentations and all decisions that affect the product’s aesthetics.